After the rise of the wave, surging former bay, Shenma Group General Manager Xu Pindi: forging high-quality aluminum substrate east-west cooperation complementary industrial chain.

2024-01-11

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Starting a new journey of complementary industrial chain of cooperation between the east and the west of high-quality aluminum substrates, in late September last year, Ningbo Shenma Group responded to the industrial cooperation strategy between the east and the west of Ningbo-southwest Guizhou governments and invested in the construction of "Xingren City's annual output of 100000 tons of aluminum-based alloy plate and strip production line and aluminum products intensive processing project" in Xingren City, Guizhou ". At present, the project has completed the infrastructure construction and is undergoing equipment installation and commissioning. It will be completed and put into production in early December. The first phase will form an annual production capacity of 60000 tons of aluminum strip and plate, achieve an output value of 0.9 billion yuan, and solve 30 local employment and poverty alleviation jobs.

Cixi Chima Metal Products Co., Ltd. is a subsidiary of Ningbo Shenma Group. It originally owned high-end casting equipment such as melting, casting, hot quenching, cold rolling, and stamping. It adopts unique integrated casting and rolling production technology and advanced process control technology. Relying on the late-mover advantages of advanced equipment and production technology independently designed and developed, through several years of progressive development, it has now formed a production scale with an annual output of 50000 tons of 3003 series aluminum discs, quickly enter the top three of the cookware substrate segment industry. Another "god horse" is riding the dust!

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"High-end baby car, high-quality aluminum substrate two legs to walk finally become a reality, the future prospects are better." Xu Pindi, general manager of Shenma Group, is very confident about this.

Xu Pindi returned to the enterprise from studying in England in 2005, first assisting his father in charge of the foreign trade business development of the baby car industry. In recent years, the current situation of overcapacity in the international baby car market has gradually emerged. "Where is the advantage and where is the focus." In recent years, on the premise of concentrating, improving quality and increasing efficiency of the stroller industry, he has focused on the development of high-quality aluminum substrate market and project investment, and has successfully transformed from high-end baby stroller cross-industry operation to high-quality aluminum substrate new material industry. As a result, the company has realized three major transformations from labor-intensive to technology-intensive, market-oriented to domestic demand-export-oriented double cycle, and from local to central and western cooperation trans-regional.

"The operation of Shenma Xingren Project will change the industrial chain pattern, putting high energy consumption and large materials such as smelting, casting and rolling, homogenization and annealing in Guizhou, which can take advantage of the local advantages of abundant aluminum raw material resources, labor resources and low-cost energy." Xu Pindi said that after the project is put into production, the total monthly production capacity will be increased from 4000 tons to 10000 tons, and the annual output value is expected to reach 1.7 billion yuan next year, doubling.

"If you walk well, the plate will be full." Xu Pindi felt a lot when he talked about the market layout. Shenma Group's Chima Metal market layout started from Cixi non-stick pan meal, radiated to the Yangtze River Delta market and expanded to the Pearl River Delta market. It has become a high-quality aluminum substrate supplier for cooking utensils, household appliances and new energy vehicles such as Midea, Supor, Jiuyang and BYD, and has gradually expanded to export markets such as Southeast Asia, Central and South America, West Asia and the Middle East. With the phased completion and commissioning of the Guizhou project, the supply chain in South China and Southeast Asia will be further shortened, the aluminum substrate supporting industry chain will be lengthened and extended, the proportion of product exports will be further enlarged, and the comprehensive strength of the enterprise will be further improved.

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